Wednesday 30 December 2015

What is the Cost of Building Mobile App, and Does Your Business Need One? - Paul Bola



Building a mobile app for your business is believed or assumed to be costly. While some spending is normally involved in developing mobile app for your business, it is an expense worthy incurring because it can be of great help in marketing.

Talk to anyone out there about the building of mobile applications for business and they will that it is expensive. It is very true that customized and highly integrated apps can be very costly. However, there are many ways of building low-cost app for business, which can deliver amazing results to your business.

It is important to understand why it is worth investing in mobile application for business. First, the app will give you an ability of communicating with your target audience. It will also accord the users an ability of accessing content and information easily, than searching for your business through the web. A mobile app, custom built for your business can also be designed in a way that is consistent with your unique branding and logo. In addition to this, a mobile app functionality delivers more than the limitations of the traditional mobile website.

With the ever growing use of mobile devices, owners of businesses are always very eager to find the best and most effective ways they can reach their customers. This can be achieved by offering app to them. If the users accept push notifications, then you can send instant messages that will be delivered to them instantly, and you are able to communicate with them in real time. 

The Founder of this service is Paul Bola from California. He is a serial Entrepreneur in the Healthcare Sector. He is the founder of various brands like DocMate, A1Healthcare Technologies and MedLoft.

Monday 28 December 2015

Why Mobile Business Apps Are Poised To Become a Great Marketing Tool for SMEs - Paul Bola



Technology is advancing and the world is rapidly changing. Mobile devices have developed to become one of the most popular and highly celebrated technological advancements. Almost everything that computers could, or can do, smartphones and various other mobile devices can.

With the rate of ownership of smartphones increasing all over the world, Small and Medium Enterprises (SMEs) can leverage the power of these devices and market themselves. Marketing in the dynamic needs to be innovative.

  In the past, all what was required was having a website that could be accessed via desktop computer. Then followed mobile websites which could be accessed via mobile devices; then the need of establishing online presence; to now, where the development of own mobile app matters very much.

In the recent past, only large business could develop mobile apps because of the huge cost that was associated with the process. This is not the case these days, SMEs can realize the many advantages and benefits that mobile apps provide to customers, and increase their revenue and levels of customer loyalty.

For SMEs, the focus on development of mobile apps should be improvement of user experience com only abbreviated as UX. Also important is affordability, and easily managed content.

There is no single mobile app solution that fits all SMES. Each mobile option has advantages and disadvantages. For best results, you should choose one that best suits your needs. The best choice most small and medium businesses is custom-built apps, which are basically built from scratch. In essence, hand coding is required for every app on each single mobile platform. 

Such is an innovative application created by Paul Bola California and known as DocMate that helps doctors and patients communicate in an easy manner