Monday 28 December 2015

Why Mobile Business Apps Are Poised To Become a Great Marketing Tool for SMEs - Paul Bola



Technology is advancing and the world is rapidly changing. Mobile devices have developed to become one of the most popular and highly celebrated technological advancements. Almost everything that computers could, or can do, smartphones and various other mobile devices can.

With the rate of ownership of smartphones increasing all over the world, Small and Medium Enterprises (SMEs) can leverage the power of these devices and market themselves. Marketing in the dynamic needs to be innovative.

  In the past, all what was required was having a website that could be accessed via desktop computer. Then followed mobile websites which could be accessed via mobile devices; then the need of establishing online presence; to now, where the development of own mobile app matters very much.

In the recent past, only large business could develop mobile apps because of the huge cost that was associated with the process. This is not the case these days, SMEs can realize the many advantages and benefits that mobile apps provide to customers, and increase their revenue and levels of customer loyalty.

For SMEs, the focus on development of mobile apps should be improvement of user experience com only abbreviated as UX. Also important is affordability, and easily managed content.

There is no single mobile app solution that fits all SMES. Each mobile option has advantages and disadvantages. For best results, you should choose one that best suits your needs. The best choice most small and medium businesses is custom-built apps, which are basically built from scratch. In essence, hand coding is required for every app on each single mobile platform. 

Such is an innovative application created by Paul Bola California and known as DocMate that helps doctors and patients communicate in an easy manner

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